Are you about starting a bbq catering business? If YES, here’s a complete sample BBQ restaurant & catering business plan template & feasibility report you can use for FREE to raise money.
If you are so good at making barbecues that your friends and family have advised you many times to start a catering business, then heeding that advice might be the right step to take. However, making the leap from hobby to business isn’t as easy as it might seem on the surface.
You will need to invest in necessary equipment, complete the necessary paperwork, and get everything else right before launching your barbecue catering business. The whole experience can entail a lot of hard work, but once the business gets up and running, it can be very rewarding.
The BBQ and Outdoor Cooking Stores industry basically retails barbecue, barbecue grills and related accessories. A limited number of retailers only sell barbecue and barbeque equipment and, as a result, home improvement stores, department stores and supercenters sell the majority of industry goods.
Stores that sell equipment exclusively online are excluded from the industry. The BBQ and Outdoor Cooking Stores industry has a moderate entry barriers for aspiring entrepreneur or investors who are interested in ether setting up a BBQ restaurant or running a complete BBQ and Outdoor Cooking Store.
While there are no licensing requirements, government regulations or resource constraints that prevent operators from entering the industry, investment costs and high competition can be potential barriers.
The start – up capital for establishing a BBQ restaurant or BBQ retail outlets and purchasing inventory can be substantial for potential industry entrants. Since most operators already carry an extensive range of products, new entrants must find a niche market or incur a considerable first-time inventory purchase cost to meet consumer demand and remain sustainable.
Furthermore, the pre-existence of robust distribution networks between operators and suppliers may discourage some aspiring entrepreneurs from entering the industry
The BBQ and Outdoor Cooking Stores industry has been regenerated over the last five years by rising new household formation and growth in per capita disposable income, which has revived discretionary purchases on outdoor cooking equipment such as barbecues, smokers and related accessories. In the coming years, these trends are set to continue, keeping demand for industry products and services soaring higher.
The BBQ and Outdoor Cooking Stores industry is a thriving sector of the economy of the united states of America and they generates a whooping sum of well over billion annually from more than 14,065 registered and licensed BBQ and outdoor cooking stores scattered all around the United States of America.
The industry is responsible for the employment of well over 67,074 people. Experts project the BBQ and Outdoor Cooking Stores industry to grow at a 2.8 percent annual rate.
Lastly, any entrepreneur who wants to start a BBQ restaurant or BBQ retail store business in the US would definitely be confronted with tough competition out there. It is important to state that as much as starting a BBQ restaurant or BBQ retail outlets business can be profitable and rewarding; the success of any new BBQ related business in the United States is not automatic.
The chances of new BBQ restaurant or BBQ retail outlet struggling within the first 6 months of launching can’t be ruled out. As a matter of fact, it can take between two to five years before most BBQ restaurant or BBQ retail stores can recover their initial investment.
In order words, just like loads of new businesses, the statistics for BBQ restaurants and BBQ retail outlets do not favor the startups, you just have to have a long term investment plan if you intend starting your BBQ restaurant or BBQ retail store business.
Jonah & Johannes BBQ Restaurant is a neighborhood BBQ restaurant and stores that will be located in downtown Los Angeles; at 300 S. Grand Central Parkway in Los Angeles, California. The facility is centrally located and it is close to the popular Market Center and a residential estate in Los Angeles.
We are a chain of barbecue restaurants preparing and serving pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption to the people in Los Angeles in a conducive environment that is specifically designed for socializing and networking and free from all forms of violence.
We will also engage in the retailing of barbecue grills and related accessories. Our BBQ restaurant facility and store is centrally located in a busy street and it has the capacity to accommodate 100 people per time.
Jonah & Johannes BBQ Restaurant is designed and constructed to meet both the health and safety standard as recommended by the local authority. Our customers are going to be treated with good music at all times. We have made provision for live band, karaoke, country side music and jazz et al. This will be played at the background to create the ambience that our customers will cherish.
We are in business to make profits at the same to give our customers value for their money; we want to give people the opportunity to choose from the wide range of barbecue and barbecue sauce Jonah & Johannes BBQ Restaurant will go all the way to make available a wide range of BBQ equipment and accessories.
Our goal is to make every day a day of celebration, networking and socializing for as many people that will patronize our BBQ restaurant.
No doubt, we will become the talk of town amongst the socialites in Los Angeles because we have put plans in place to make our BBQ restaurant lively 24 hours a day and 7 day a week and highly secured because we want to attract everybody (celebrity and non-celebrity alike).
We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Los Angeles – California and also from any part of the United States.
We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the organization and to compete with other players in the United States and throughout the globe.
Jonah & Johannes BBQ Restaurant is owned by Mr. Jonah Kerry and his wife Mrs. Johannes Kerry. Jonah Kerry has managed several high profile restaurants in Los Angeles and Las Vegas prior to opening his own. He has the magic wand to attract people who patronizes BBQ restaurant on a regular basis.
The business will be managed by his trusted associate for many years, Pearce Bruce who coincidentally was recruited and trained by him 5 years ago in downtown Las Vegas.
We are doing all we can to see that our products meets the need of our consumers at all times. Jonah & Johannes BBQ Restaurant is going to operate a standard BBQ restaurant and stores that will make available assorted barbecue, barbecue sauce flavors and barbecue grills and accessories.
We are in business to services and satisfy our customers and also to make profits and we are going to go all the way to achieve our business goals within the stipulated laws in the United States of America. These are some of the products that will be found in our BBQ restaurant and stores;
Our Business Structure
Jonah & Johannes BBQ Restaurant is a business that is established to be a pacesetter when it comes to how standard BBQ restaurant and store should be run in Los Angeles and even in the United States of America.
We have the goal of assembling a team of dedicated workforce who will give our customers excellent customer service at all times, a team that will ensure that we will continue to have repeated customers and a team that will indeed make us the melting pot for barbecue lovers and socialites in Los Angeles.
In view of the above, we have been able to follow suits on what is obtainable in standard and well – structured BBQ restaurant and store in the US and perhaps improve on the structure with time when the need arises. We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time.
Below is the business structure that we will build Jonah & Johannes BBQ Restaurant;
Chief Executive Officer – CEO:
BBQ Restaurant Manager:
BBQ Chef
Bartender/Baristas:
Accountant/Cashier:
Disc Jockey (DJ)
Greeters/Customer Service Agent
Cleaners:
Security Officers
Jonah & Johannes BBQ Restaurant is established with the aim of becoming the melting point for households, lovers of barbecue and socialite in Los Angles which is why we have taken our time to critically analyze and conduct SWOT analysis to be able to identify areas we need to work on if indeed we want to achieve our business goal.
No investor would want to invest his or her hard earned money without assessing the risks involved in the venture and also his or her capability to deliver and make profits from the business. The ability to make profits from any business and to favorably compete with competitors in the industry starts with the result you get from your SWOT analysis.
It is very vital to have one’s areas of strength spelt out. This is one of the very reasons why we employed the services of experts to tell us about the strength as a company. We have an excellent and detailed customer service.
We offer a wide range of assorted barbecues, different flavors of barbecue sauce, barbecue equipment and accessories and alcoholic and non – alcoholic drinks. Easy to access and excellent facility, excellent ambience and perfect location for a bar in metropolitan city like Los Angles.
Just like as there are areas of strength, there will also be areas of weaknesses. So, Our perceived weakness could be that we are new business, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.
Threat:
Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new BBQ restaurant and store business in same location where our target market exist and who may want to adopt same Business model like us.
The BBQ and Outdoor Cooking Stores industry has been regenerated over the last five years by rising new household formation and growth in per capita disposable income, which has revived discretionary purchases on outdoor cooking equipment such as barbecues, smokers and related accessories. In the coming years, these trends are set to continue, keeping demand for industry products and services soaring higher.
In recent time, BBQ restaurant and stores have begun to incorporate a larger variety of barbecue choices and alcoholic and non – alcoholic drinks as part of their product offerings. The concept brings the tastes of fancy BBQ restaurants to a dressed-down setting.
So also, it is now common to find BBQ restaurant owners and chefs take the opposite approach and use wine bars as an opportunity for expansion. Lastly, just like any other related business, the ability to conduct thorough market survey and feasibility studies before launching this type of business will go a long way to determine the success of the business.
Little wonder it is common to find aspiring entrepreneurs or investors who want to start a BBQ restaurant or BBQ retail outlets hiring the services of business consultants to help them conduct thorough market survey and feasibility studies before launching their business.
One thing is certain, if your BBQ restaurant and store is well positioned in an environment with the right demographic composition, then you won’t struggle much.
For any business to do pretty well, there must be robust plans in place to attract the target market. Before starting our BBQ restaurant and store business in Los Angeles – California, we conducted a thorough market survey and feasibility studies and we are certain that there is a wide range of people who would patronize our BBQ restaurant and store on a regular basis.
In view of that, we have created strategies that will enable us reach out to various groups of people who are likely going to become our loyal customer. Below is our target market;
We are mindful of the fact that there is stiffer competition in The BBQ and Outdoor Cooking Stores industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.
Part of what is going to be our selling point in Los Angeles is the fact that we operate a standard BBQ restaurant and store business, in a perfect location for the kind of business that we run and also the fact that facility is highly secured. Another factor that will give Jonah & Johannes BBQ Restaurant competitive edge is that we have enough packing space to accommodate the numbers of customers our BBQ restaurant and store can accommodate per time.
We are not ruling out the fact that we have a dedicated and customer centric workforce that are willing to go the extra mile to give our customers full value for their money and time whenever the patronize us. The robust experience of our CEO and the manager is also a positive for Jonah & Johannes BBQ Restaurant.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups BBQ restaurant and stores businesses) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.
One rule of thumb that we have to adhere to overtime is identifying our sources of income. Jonah & Johannes BBQ Restaurant is established with the aim of maximizing profits in The BBQ and Outdoor Cooking Stores industry in the United States of America and we are going to go all the way to ensure that we do all it takes to attract our target market.
It is the wish of any business to attract massive sales at all times. Our business is well positioned to attract loads of clients and that is why we are leaving no stone unturned in doing this.
One thing is certain when it comes to BBQ restaurant and store business, if your BBQ restaurant and store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.
We are well positioned to take on the available market in Los Angeles California and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operations and grow the business and our clientele base.
We have been able to critically examine the BBQ restaurant and store market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.
N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.
Top of the list on our marketing and sale strategy document is generating a buzz for our BBQ restaurant and store via word-of-mouth and leveraging on road show.
The model of BBQ restaurant and store business we intend running is a neighborhood BBQ restaurant and store business hence we are not going to rely only on the conventional ways of marketing. We don’t have the plans to run paid adverts on Local TV stations, local radio stations or even local newspaper but we will sure maximize every other available means to promote our business.
Our unique selling proposition is that we are into preparing and serving pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption and also the retailing of Alcoholic and Non – alcoholic drinks, Gas grills, Charcoal grills, Electric grills, BBQ tools and accessories.
In view of that, we are going to adopt the following marketing strategies to ensure that we do not only attract customers but generate repeated sales from them. Part of the marketing and sales strategies that we will adopt are;
Despite the fact that our BBQ restaurant and store will be well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our business.
Jonah & Johannes BBQ Restaurant has a long term plan of covering various locations in major cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Los Angeles – California before venturing out.
As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Jonah & Johannes BBQ Restaurant;
The prices of our pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption and also the retailing of Alcoholic and Non – alcoholic drinks, Gas grills, Charcoal grills, Electric grills, BBQ tools and accessories will be what is obtainable in the market. In fact we will try as much as we can to sell below the industry’s average so as to attract loads of customers.
We are aware that pricing is one of the key factors that give leverage to BBQ restaurant and store business, it is normal for consumers to go to places where they can get good deals. We are aware of this trend which is why we have put structures in place that will enable us retail our products a little below the industry’s average.
We will ensure that we reduce our overhead, and we are ready to run on low profit margin for the first six months of launching the business just for the purpose of attracting loyal clients and build our clientele base. We also have plans in place to discount our products once in a while and also to reward our loyal customers.
We want to be sure that we give everybody a flexible payment option per time. At Jonah & Johannes BBQ Restaurant, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them.
Here are the payment options that will be available in every of our pub;
In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.
We have gone back to our drawing table to ensure that In setting up any business, the amount or cost will depend on the approach and scale you want to undertake.
If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.
As for the detailed cost analysis for starting a BBQ restaurant and store business; it might differ in other countries due to the value of their money. This is what it would cost us to start Jonah & Johannes BBQ Restaurant in the United of America;
We would need an estimate of $500,000 to successfully launch our BBQ restaurant and store in downtown Los Angeles, CA. This amount includes the salary of all employees and the CEO (Owner) for 3 months, as well as other estimations.
Generating Funding/Startup Capital for Jonah & Johannes BBQ Restaurant
Jonah & Johannes BBQ Restaurant is a private business that is owned by Mr. Jonah Kerry and his wife Mrs. Johannes Kerry and they intend to finance the business alone. Although they have plans to make the BBQ restaurant manager part owner of the business after 5 or 7 years of services, but that does not stop him from reserving well over 80 percent stake of the business for himself and his family.
Since they are the sole financier of the business, they have decided to adopt the following means to generate start – up capital for the business;
N.B: Mr. Jonah Kerry and his wife have been able to generate $250,000 the breakdown shows that they generated $150,000 from their personal savings and sale of their stocks and they generated $100, 000 soft loans from their family members and friends.
The balance of $250,000 will be generated as loan facility from his bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.
The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.
One of our major goals of starting Jonah & Johannes BBQ Restaurant is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to properly position our BBQ restaurant and store, ensure adequate security, availability of assorted barbecue and barbecue flavors and excellent customer service et al.
Jonah & Johannes BBQ Restaurant will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Check List / Milestone
