Our marketing program provides students with an understanding of how consumer behavior impacts marketing decisions, how cultural factors shape ad campaigns and how data can be leveraged to create successful marketing campaigns. Students learn how to deliver valuable experiences to customers by understanding how to effectively design, price and promote products. Leveraging their creative and analytical skills to persuade and acquire customers, our graduates are prepared to lead within the marketing industry.
In addition to developing a common body of knowledge in marketing, students can earn a certificate, helping them gain expertise in a specialized area.
Sales and Customer Relationship ManagementSpecifically designed to prepare students with the critical skills required to develop successful sales strategies, implement new technologies and build and maintain business relationships, our Sales and Customer Relationship Management Certificate prepares undergraduate students to set themselves apart in the professional world.
Core classes include:
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